How to Track Microsoft adCenter CPC at Google Analytics Solution

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After Yahoo and MSN keyword search merged in November 2010, Microsoft adCenter became the second largest paid search program behind Google adwords.

Like many of us are using Google Analytics to track visitors behavor and they don’t have MSN adcenter tracking info for you, so you need to do some tricks in order to make your life easier.

1. You need to  use Google URL Builder , make sure you get the Campaign Source as i put “MSN” and Medium as i put “cpc” correct and your original Website URL correctly. 
Then click Generate URL.


Tracking MSN CPC at Google Analytics

2. Copy the URL from Google URL bulider and then go to MSN adCenter and past the link at your compaigns.

msn adcenter campaign

3. Wait at least 48 hours, if someone come from MSN adCenter then will see it on Google analytics.
msn3

 

What is Google Starred Results with a Star Blog

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Start in March 2010, i noticed there is a new thing call Google Starred Results, which appears at the top my my google search result.
 Google Starred Search Results

What is it? Here is what Google said:

 “Today we’re announcing a new feature in search that makes it easier for you to mark and rediscover your favorite web content — stars.

 

With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant. That means if you star the official websites for your favorite football teams, you might see those results right at the top of your next search for [nfl].”

 
Link: http://googleblog.blogspot.com/2010/03/stars-make-search-more-personal.html
  • Google Starred only appear for Google Account Sign-in users
  • If you click on the star, it will add the starred link to your Google Bookmark http://www.google.com/bookmarks

Google Adwords Visitor IP Address Analytics

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Google Adwords Analytics Hostnames For privacy reasons, Analytics doesn’t report on visitor IP addresses.

To locate where your visitors from, the best way is to go to Visitors –>Network Location–>Hostnames from Google Adwords Analytics Report.

It will show you the your visitors ISPs (Domain).

What is runonce.msn.com showing on Google Analytics (referral) Page

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IE 7 default landing page

runonce.msn.com is the default landing page from IE 7 difference from MSN live search.

Why Google separate it and catagorized runonce.msn.com as (referral) instead of referral, who knows? P.S. Search result from live states as (referral).